irth Solutions, a provider of enterprise cloud solutions, engaged Minds On to name, brand and create messaging around existing products to be marketed outside their traditionally served energy/utility sector. Minds On also created a responsive website for each product, with corresponding print and digital marketing collateral.
irth Solutions engaged Minds On to create a new set of product names, enhanced visuals, brand messaging and value proposition that would align with the defined target audience across all industries.
Additionally, to help solidify the irth Solutions brand, Minds On created a personalized system of icons that could be used throughout all print and digital collateral.
To build upon the new branding and identity for irth UtiliSphere and irth WorkSpace, irth Solutions wanted to update their current website, as well as create a new presence for its two flagship products. Minds On created three individual websites, all with a responsive framework.
As a part of the marketing strategy, Minds On created a brochure that enabled customers to evaluate irth WorkSpace and learn more about topics pertinent to business growth and automation.
With a new and refreshed messaging and brand aesthetic, irth desired to build awareness and promote its new solutions to its target market. Comparing an old vs. new way of working, Minds On illustrated how irth WorkSpace can impact business by upgrading, maximizing and simplifying an outdated workspace.
This campaign was also transformed digitally via banner ads and social media graphics.
To build awareness and introduce new viewers and potential customers to the product, Minds On created a promotional video to show how irth WorkSpace can maximize business growth and performance.
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Minds On is a B2B marketing agency located in Columbus, Ohio. Software, hardware and manufacturing companies rely on Minds On for branding, website design & development, sales tools and lead generation campaigns.
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