Minds On Helps National Logistics Firm Grow with Strategically Aligned Branding and Marketing Program
EASE Logistics helps businesses ship their mission-critical goods across land, air and sea — making sure deliveries are on-time and on-budget. As a rapidly growing organization, adding both clients and employees weekly, EASE engaged Minds On to ensure its employees were 100% aligned with their mission, vision, values and brand tenets in order to take its operations to the next level.
Through a series of executive workshops, Minds On developed strategic marketing materials to ensure consistent marketing and branding both internally and externally. Once the organization was 100% aligned on its core brand elements, Minds On developed a series of outward-facing materials to help fuel growth and equip the sales team to reach prospects and compress the sales cycle.
The comprehensive, overarching marketing campaign helped EASE experience incredible growth over a span of just 24 months with clarity, stability and purpose. The campaign resulted in: