Telehealth Campaign Leads to Exponential Growth & Acquisition of Healthcare Upstart
Updox develops tools that help doctors better communicate with each other and their patients — such as telehealth, secure text, e-fax and contactless check-in. Telehealth was a growing part of their product portfolio; they needed a way to position themselves as an industry leader and communicate this to a crowded market. In an effort to grow this area of their business, Updox hired Minds On as a marketing partner to create a fully integrated campaign for its telehealth services.
Minds On developed a strategic integrated marketing campaign, with insightful and relevant content for every stage of their buyer’s journey. This included market research and analysis, strategic messaging and positioning and a full campaign launch with explainer videos, multi-faceted email series, landing and funnel pages, infographics, case studies, e-books and informative webinars.
The proactive campaign launched Updox onto the national stage in regards to telehealth, landing them a coveted spot on the HHS.gov website as a recommended telehealth vendor. The campaign resulted in:
- 2x - 3x increase in email open rates
- 3x - 20x increase in email engagement rates
- Acquisition by Evercommerce in 2021