Minds On Helps Fast-Growing Cybersecurity and AI Company Re-Position and Re-Brand, Leading to Successful Exit
Through its AI, automation and cybersecurity solutions, Covail helps businesses operate more efficiently and safeguard against cyber attacks. Formerly known as Columbus Collaboratory with a local offering, Covail needed to rebrand and reposition itself in order to more effectively sell its solutions to new, external markets on a national stage. Additionally, they were in need of solid go-to-market support to capture inbound leads and equip a hungry sales team to close deals.
Working collaboratively with an executive steering committee, Mind On helped Covail completely re-brand. Starting with a new name, refined positioning, more focused marketplace messaging and a full set of go-to-market materials, Minds On helped enhance Covail’s offering to more effectively compete on a national stage and prepare for a strong exit strategy.
Minds On’s comprehensive re-branding and go-to-market campaign helped fuel the doubling of Covail’s revenue year-over-year during critical growth stages. The company caught the eye of GoSecure, a ~$250M Cyber Security company that acquired Covail in 2021. The work resulted in:
- Bold and Unique identity in a crowded market
- Fully Equipped sales team
- Acquisition by GoSecure, a leading Cyber Security company