Episode 22: Getting Tradeshow Results Starts With People Preparation and Process
In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and sharing Ideas and insights event and marketing managers can apply immediately.
Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience.