Latest Episodes

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Episode 25: How To Get A 100% Response Rate with Contact Marketing

In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response rates.

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Episode 24: How to Exceed Sales Goals Using Artificial Intelligence

In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up.

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Episode 23: A CMO Perspective and Approach - The First Thirty Days

In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position.

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Episode 22: Getting Tradeshow Results Starts With People Preparation and Process

In this follow-up episode on face-to-face marketing and trade shows. We’re going to turn our focus from purpose, to people and process, and sharing Ideas.

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Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events

In this installment, Greg Lindsey, VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask.

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Episode 20: How The Content Marketing Institute Got Its Start - On A Napkin

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World.

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Episode 19: Busting Five Myths About the Sales People

In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about salespeople. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and the profession of sales.

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Episode 18: How To Achieve User-Centered Product Design and Marketing

In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing.  

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Episode 17: How to Become a Growth Multiplier in Sales with WINS™

In this episode, James Rores, President of Floriss Group and I discuss the COLLECTING WINS™ sales platform and learn about WANTS, IMPACTS and NEEDS.

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Episode 16: How To Sell As A Servant Leader

In this episode, James Rores, Founder and CEO of the Floriss Group and I discuss the personal and professional benefits of being a servant leader in sales versus a power leader. The results shared in this episode are amazing.

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Episode 15: Why The Marketing Qualified Lead is Dead

In this episode, Rob and I talk about the digital buying process and he shares his perspective on how to build interest, awareness and the importance of bringing sales into the content generation process earlier to improve deal flow.

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Episode 14: How To Build Relationships That Net Results

In this episode, Frank will share advice on why networking is important, how to generate results through relationship building, and a story on when you should start networking. This 20-minute episode will pay life-long dividends if you listen and apply a few of the recommendations, provided by this guest.

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Episode 13: How to Get The Most Out of Your B2B Webinars

In this episode, Daniel shares webinar best practices, tips, techniques he has learned during his time @GoToWebinar. The information shared is backed by data collected over thousands of webinar sessions.

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Episode 12: The 11 Essentials of Leadership | Skill Three: Undivide Your Attention

In this next installment, Dennis Brouwer and I talk about undividing your attention, and he shares the keys to being able to listen to listen. This is truly a skill that will help you no matter what level or role you play in your business. 

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Episode 11: The 11 Essentials of Leadership | Skill Two: Practice Your Moves Everyday

In this next installment, Dennis and I talk about an important skill, no matter what level you’re at in your journey. You may also learn a bit about rock climbing. I know I did.

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Episode 10: The 11 Essentials of Leadership | Skill One: Three Teams

In this episode, Dennis shares the first of his eleven essentials of leadership. If you would like to become a more effective leader, listen to our conversation and Dennis will explain.

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Episode 09: How to Become a Proactive B2B Marketing Leader

In this episode, Brandon and I will talk about marketing strategy, planning, lead generation, and share tips on how to engage B2B teams and execs to be successful.

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Episode 08: Insight Marketing vs. Content Marketing

In this episode, Randy explains the difference in content vs insight marketing, why insight content performs better and tips on using the insight marketing approach in campaigns. 

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Episode 07: What it Takes to Become a Modern Seller

In this episode, Amy explains the five critical skill sets that are essential to be become a modern seller and sales leader.

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Episode 06: What Is SEO and Why SEO is Important

In this episode, Ralph will be explaining the importance of SEO, share SEO strategies and techniques he uses daily.

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Episode 5: Lessons Learned from Marketing B2B Services

In this episode, Brandon is on a mission to bring a mindset, framework, and tools that revenue teams can use to make marketing and sales success more predictable.

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Episode 04: The 11 Essentials of Leadership

In this episode, Dennis will focus on leadership and the challenges facing B2B executives leading change and tips to consider.

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Episode 03: A Content Marketers Journey Begins and Ends with Good Data

In this episode, Cathy shares her story and the importance of people, content and data to and grow the CMI brand.

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Episode 02: How to Design a Smart Multi-Year Creative B2B Campaign

In this episode, Kelly shares her unique, timely and creative use of videos themed around March Madness.

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Episode 01: Welcome and Overview of the Minds On B2B Podcast

In this episode, Dan Introduces the Minds On B2B podcast. He shares what to expect and previews future episodes.

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