Apprisen Financial Advocates

America's largest and oldest consumer credit counseling agency undergoes a digital transformation.

A digital transformation—that's a great way to describe what Apprisen asked for when they approached Minds On. As the country's largest and oldest consumer credit counseling agency, Apprisen knew it needed to change its way of marketing to reach a younger, more savvy generation of consumers in need of financial advice. Minds On developed a 2-year strategic digital marketing strategy for Apprisen that opened up new channels for connecting with their customers: web, social media, mobile devices, web-based apps and integrated technology throughout the organization.

The first phase of Apprisen's digital transformation involved updating their web site. The site now has a built-in, full-featured content management system that empowers Apprisen's business leaders to easily and quickly update content on the fly. Features of the site include:

• Fully integrated social media throughout the site
• Interactive polls to gain customer insight and preferences
• Simple, quick access to a wealth of financial information
• Home page promotions that are easy to swap out
• Interactive “click-to-chat” functionality that makes initiating a counseling session easy

Visit Apprisen's website.