Eric Barker

Title: Director, Creative Services
College/University: The Ohio State University

I became a designer because I like to look at things differently. Taking the mundane and turning it into something that leaves a lasting impression is my constant challenge. Before Minds On, I studied in Zurich, Switzerland and designed graphic interfaces on products sold internationally. I also ran my own design company for 10 years. From that experience I learned the value of really listening to clients. I’m a designer who knows that it’s not always about design. It's about finding a creative way to visually execute a sound marketing plan, a well-crafted message and a unique concept. That's how you make a lasting impression on customers.