12.04.2009 | Columbus, OH | Organic Technologies is a full-service custom processor of GMP nutraceuticals and food ingredients, specialty gases, and fine chemicals. Theyre based in Coshocton, Ohio. Organic Technologies came to Minds On with a specific challenge and a compressed time frame.

Organic Technologies had primarily been known as a custom processor, but now they were entering a new market. Their new product was concentrated Omega-3s, sometimes known as fish oil, a fatty acid that is essential to growth and health. They needed a new trade show booth, brochures, a video for the booth presentation, and a new website landing page. Minds On lead a strategic process of learning about the product, the market, and customer requirements all to deliver a brand experience that positioned Organic Technologies as a quality manufacturer of Omega-3s.

Minds On delivered. We built a brand that led to a coordinated campaign. We were able to deliver an image and message that wasnt based on raw fish or fish oil, but on purity, sustainability, and reliability.

When the new product debuted, Organic Technologies was extremely pleased with their results. Dan Wiley, Vice-President of Organic Technologies, has this to say about Minds Ons work for their campaign:

The Minds On team really exceeded our expectations in helping us position this new product in the best possible way, pulling out what makes our product unique. What they delivered in the form of our new booth and coordinated marketing materials was a simple, clear message about Omega-3 concentrates that was presented in an innovative way.

The booth was visually impressive and extremely successful at engaging visitors in conversation. We really liked the combination of a consistent message in the brochure to reinforce the image and product line. Several people came up to us and said things like, I've been working in Omega-3s for a while, but I haven't heard of you before. I like your booth - tell me about your products."

Our thanks to the Minds On team. It is rare to find a group of talented marketers and designers with the creative ability to grasp the key concepts about a new product and bring that message to life in a compelling, vibrant package.

About Minds On, Inc.
Minds On, Inc. (www.MindsOn.com) is a business-to-business marketing communications and interactive agency dedicated to delivering marketing, sales and interactive tools to help foster sustainable growth for its clients. Located in Lewis Center, Ohio, Minds On has developed brand, integrated marketing campaigns and interactive tools for a diverse set of clients, such as The Ohio State University, Wallick, Hatteras Networks, Ohio Dominican University, Dominion Homes, Netsmart Technologies, Donatos Pizza and many others. 

Minds On is ranked as the 8th largest advertising agency in Central Ohio, moving up from 11th the previous year. We were also recognized in 2008, as one of the "Best Places To Work". Tom Augustine, President of Minds On, was recognized by Business First in 2008, as one of the Forty under 40 showing professional drive and community involvement.